There is a difference between simply running a Facebook ad campaign, and properly running it, and this difference can make or break a business. People complain to me all the time that their ad campaign strategy is not working even after investing in ad tools.
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| Facebook Ad Hacks |
The problem is people are not implementing the proper techniques that can give them the desired ROI(Return On Interest). Here I will be telling you seven hacks that will boost your ROI.
Let’s dive right into it.
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Target The Right Audience
It is the most crucial element in marketing, sometimes marketers themselves forget it, and think just by optimizing Facebook ads they will get the desired result, but they are wrong.
A strategy is very important in marketing, and before developing a strategy, you have to know the field on which you will be deploying your strategy. Therefore, knowing your audience is very important, and targeting the interested ones will generate more ROI, and save your time.
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Facebook Messenger
Yes, now you can also display your ads in Facebook Messenger too. It is very simple to configure if you are already running Facebook ads, and it is fairly cheap too. With the help of it, you can easily target users as ads on this app are shown on the home screen. And if the user clicks on your ad, you can directly talk with them and provide additional information about your product/business.
Another advantage of using this app is that you can use bots to gather information about users like an email address. And with this information, you can target the audience directly on other platforms too.
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Catchy Ad Headline
According to a study, 70% of people share an ad based on its headline. And it is the first thing a user sees, so making it catchy is very important. Doing so will also improve your click-through rate and the cost-per-click of Facebook ads.
You can use these points to make a catchy headline -
- Be very clear and precise in your headline.
- Emphasize the benefits of your products/services.
- Use verbs like ‘try’ or ‘get’.
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Do not Turn Off An Entire Ad Set
Do not turn off an entire ad set if one ad is not working. If you turn it off, it'll cause the loss of precious traffic and revenue that you have gained. When you shut down an ad set, you kill three ads approximately, and these ads might not work now, but they did in the past. So instead of killing these ads, reuse these old ads by changing their content, and relaunching them into the market. And also keep checking your breakdown data to keep track of what's working, and what's not.
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Social Proof Your Business
Nobody trusts a stranger, I don’t, and I am sure you also don’t. So, if a company is trying to sell you a product online without a social presence, you’ll feel the same way. Thus, having a social presence of your business/service is very important.
The other reason is that we try to relate to others when we want to find out if this business/product is good or not. And what better place to find people than social media platforms. The sheer amount of users here will get you the like and comments that you desire.
Conclusion
There you have it five Facebook ad hacks that you can apply to both your existing and new ad campaign and increase your ROI to a great extent. Irrespective of the type of business you run, Facebook ads are the best to increase user engagement.
Know what audience you want to target and create an ad with a catchy headline. Don’t forget the messenger app; you can use this app to gain more consumers. Also, create your own unique ideas and create your own social media presence.
