Over the years, Facebook has become a significant part of the social media marketer’s strategy. Everyone who has their business on Facebook, wish to make the most of the platform, but doing so is no longer an easy task. With the help of comprehensive competitor research, you can get a clear idea of what your competitors are doing on Facebook, or what’s the reason behind their overwhelming popularity.
Most of the marketers comprehend competitive research and they study every minute details, from keywords to the campaign. Sadly, a substantial portion of marketers (even skilled) don’t figure out how to get started with Facebook ads. Those who are acutely aware of the Facebook advertising module know that quick, effortless research can’t result in designing great ads that convert. In today’s post, we will discuss some of the incredible ways to reveal your competitor’s ads.
Determine The Trends And Pattern Of Ads
When it comes to creating outstanding ads, you can’t rely on a single ad that is leading at that time. You should leverage awesomeness by looking at different ads, their patterns, as well as designing trends. Successful marketers undergo the lengthy process of split-testing in order to ensure the working of ads. So, make sure to pick an ad copy that has proved fruitful for your competitors. Now, extract ideas from it to design excellent ad copies for your business. In addition to the ads, you ought to find out the answers to questions like:-
- In what ways your competitor’s ads differ from yours?
- Do they use a lot of stories to convince the audience emotionally?
- Which features do they emphasize?
- What format of ads they prioritize, whether carousel or single image ads.
Make Use Of Facebook Ads Library
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| Ads Library |
You might not be aware of this feature since Facebook recently rolled it out, and that’s a great one. It allows filtering ads by name, organization, or keywords without any trouble.
Facebook’s ad library was brought to bring transparency among the users by allowing them to see ongoing campaigns, reading out essential details about the brands, even the date when the page was published. Ad library has replaced the “Info and Ads section’ which used to appear under each particular business page. The library displays all the active ads of a page, even if you are not under their targeted audience’s list.
Use Tools Like PowerAdSpy
Use Tools Like PowerAdSpy
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| Facebook Ads Spy Tools |
PowerAdSpy is a Facebook-centralized tool that lets you view existing and past campaigns, landing pages of any advertisers on Facebook. Using this tool, you can reveal all your competitor’s Facebook advertising campaign in three quick steps, such as:-
- Study competitor’s ads.
- See results.
- Recreate their strategies to craft yours.
Being an ideal marketer, you should keep an eye on what your competitors are doing along with managing your campaigns. And, spy tools make it possible for you.
Also, Check Out Your Competitor’s Google Ads
Apart from Facebook ads, you should also check out your competitor’s Google ads. Google ads are not all about search ads, studying your competitor’s ads will thoroughly tell you about what key features they pay more attention or what’s their approach of organizing elements.
All these clues will help you throughout setting up a successful Facebook ad campaign. Moreover, you can collect insights to implement further on Facebook.
Conclusion
You might be skilled in Facebook advertising, but developing and testing your strategy is a sound decision. Tracking your competitors doesn’t mean copying their strategies, you should always work with a motive to perform better than them. However, it's fine to recreate some of their strategies that seem inspiring.
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