Thursday 30 July 2020

How To Boost A Post On Facebook- 08 Easy Steps To Follow!



Do you want to boost your reach on social media? Are you also tired of spending a large number of dollars to prolong the reach of your posts on Facebook? No need to worry, as you are not alone! With almost 2.4 billion active users worldwide, Facebook has managed to be one of the most popular and used social media platforms. And so more and more marketers are trying hard to make their posts reach a thousand number of people on Facebook. But the question arises - how to boost a post on Facebook?

Well, to help you out, here in this article, we have come up with everything that you might need to know before you hit the “Boost Post” option on your Facebook business page. 

So, what are you waiting for? Let us dive into the article right away!

How To Boost A Post On Facebook In 08 Simple Steps?


Given below are the 08 vital steps that you need to follow to get outstanding results while boosting posts on Facebook.

Set up a custom audience

Many people skip this step! And the reason behind it is that they do not have the proper information about how to do it. Remember, you will get the best results from your boosted Facebook post, once you have done with the custom audience targeting. And to help you understand it in a much better way, we have listed down the key factors to help set up a custom audience!

  1. Customer list
  2. Website behavior
  3. App activity
  4. Offline activity
  5. Facebook engagement


You should also take out some time to set up custom audiences that will fit perfectly for you and your campaign, before just hitting the boost post option. 

Select the post that you want to boost

Well, if you have a post that is performing very well, and has already grabbed a lot of engagement, then through Facebook marketing features will automatically inform you about whether you should boost that post or not. 

But if you want to publish a new post for an instant boost, then you can even do that as well. You only have to ensure that it is well optimized to collect a large number of audiences. 

Pick your custom audience!

So, the next most vital step in how to boost a post on Facebook will be picking up your audience. If you have already set up a custom audience, you have apparently produced the content personalized to them in your post.

All you need to do is to hyper-targeting the audience. Just choose the correct custom audience with the help of the drop-down list, and then you are all set to proceed. 

Decide your budget

Now comes the budget part! Well, whether you are setting up an advertising campaign or want to boost a particular post on Facebook, deciding the budget that you might need to proceed is very much important. 

It means by setting your budget to invest a dollar a day you can test the efficacy of your initial campaign. And this is enough time to evaluate the findings and determine whether you want to invest more in your unique market to reach out to others.

Select how many days you want to run your campaign

Once you decide your budget, you will automatically get an idea of how many days you want to run the campaign. You can run your campaign for almost 07 days to get an exact idea! And if the results are great and you want to keep running the same campaign, then you can expand the time-frame to a month.

Preview your post

The second last step is to preview how your boosted post looks! Never hesitate to wait for a second to observe the posts according to the audience’s perception and ensure that everything is displayed correctly. Cross-check whether there are any errors or not, and you have included all the required information or not. 

Choose your payment method!

Now, its time to confirm your payment to complete the entire boosting process. Select the payment method you want and move ahead. 

Hit the Boost Post option

After you have done with confirming your payment details, proceed and click on the Boost Post option to finally complete the process. 

Conclusion

Boosting a post on Facebook can be really beneficial if you want to grow your business or brand and want to reach a large number of customers. Hopefully, this article can clear all your doubts on how to boost a post on Facebook. All you need to do is to follow the above-stated steps carefully. 

Thursday 23 July 2020

05 Fantastic Facebook Ads Finder Tools To Save Your Time and Money

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Have you ever thought of using Facebook to drive immense traffic on your website?

In this competitive age of social media, marketers often keep searching for a worthwhile platform to make their brand renowned through effective promotion. Even though most of the businesses these days invest in third-party tools for quick results, a smart marketer can use Facebook inbuilt tools and leverage them to the fullest.

This article demonstrates a comprehensive list of Facebook ads finder cum marketing tools that are indeed advantageous. 

Facebook Pixel
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You might don’t know but Facebook Pixel is a crucial business management software that nurtures newly-established campaigns. The best part about this software is that it starts working immediately after installation. In simple words, you can start creating and optimizing your custom audience to get optimal results.

Pixel lets you determine your customers who have previously been engaged with your business and also filter the right audience for successful targeting.

Facebook Analytics
As soon as Facebook analytics app launched, a lot of people came forward to appreciate this desktop version of old analytics Using this app, you get a timely notification to tackle unexpected aberrations, examine & prepare several reports, check out apps, websites, Facebook events, and also fetch metrics that helps your ads to stand out from others.

Ads Manager
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Facebook ads manager is not a new concept to businesses. Similar to analytics, the ads manager app is an upgraded version of conventional software. It helps you to dive deep in given analytics, make changes in existing campaigns, organize, optimize, shut down, publish posts, and do many more to enhance the reach.

Page Manager App

When it comes to Facebook, a business initially starts with creating a page. Now, with the Facebook page manager app, one can control & manage your business page on-the-go. This app provides the ease to monitor/manage up to 50 pages on devices like smartphones or tablets.

Managing also includes permission to link Instagram and Facebook accounts, check notifications, page statics, read comments, upload images, etc.

Mobile Studio
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A large portion of Facebook’s population uses the app in mobile instead of desktop. So, it becomes mandatory for marketers to create appealing ads and encourage their mobile audiences/potential audience. Thanks to Mobile Studio as it allows you to add images, logos, create alluring ads, make changes, and reap the benefits.

Audience Insights

Regardless of the platform, you choose for advertising, audiences always remain a significant component. This easy-to-use audience-focused tool makes it simple to learn about various audience groups, Facebook Ad Hacks, including new entrants and existing customers. Audience Insights clearly displays the age, group, income status, buying history, profession, and so on. In this way, you can quickly evaluate things and make wise decisions.

Creative Hub
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Facebook Ads Finder
Creative Hub might sound like new but it’s a valuable tool for Facebook optimization that polish-up the marketing strategies and take marketing skills to the next level.

It also assists people in making mockups of ads formats given below:-

For Facebook: Slideshow, Carousel, animated ads, Still images, high-quality videos.

For Instagram: Stories ads, Videos, Carousel, and Gifs.

Success Stories

Everyone needs encouragement to gain success in Facebook advertising. Apart from news, magazines, and reports, Success Stories reveal the hidden strategies of prosperous marketers.

Majority of newbie users say that this resource has a great significance in helping brand promoters to achieve their goals. Here, you have to use search filters based on need and convenience. For Instance, the business size is the most demanding filter among businesses. Else, objective, Industry type, Product, and region are used often.

Also, Watch This Video About PowerAdSpy - Best Facebook Ads Spy Tool


Conclusion

Now, it’s evident that Facebook acquires a number of best Facebook ads finder tools that don’t require any charges from the marketers. Therefore, one should always consider using its authorized tool rather than spending money unnecessarily.

Before you begin, take out a good chunk of time to know your business type, its strength, or limitations to get into a better position.

Saturday 23 May 2020

A Glimpse Of Inspiring Landing Pages Examples From Top Companies

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While trying to improvise something, it’s always a fair deal snooping the doing of experts in the respective industry. And, when digital marketing is considered, one must first check out the landing page of websites that rule the roost.

Eye-catchy, responsive, and action-oriented landing pages always contribute to sales development and are crucial for the visitors traveling through the various stages of journey till they transform into a loyal buyer.

Since landing pages are an integral part of any marketing strategy, you will find below some perfect landing pages examples that will turn your eyes pinkish. So, let's dive in and get started.


Marketo 

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Marketo has the most-attractive and unique landing page that has everything a visitor could demand. Here are those features:-

  1. The landing page contains an appealing headline that illustrates visitors about the company.
  2. The page is a perfect blend of images and texts that provide visitors the ease of downloading reports whenever required.
  3. Now, come is bullet points, which let the prospectus easily scan the landing page as well as reports.
  4. Last, but not least, social proof. For an ideal landing page, it’s a must to have a place for customer testimonials and achievements in the media world. Marketo understands this concept and combines ravishing social proof to its landing page.
Elements that qualifies for split testing:

  • Exit option- The logo of marketo and a valid link over the footer help people to get out of the website without the need of download.
  • Form Fields: The less form fields will be there, the more visitors will feel interested in filling it out. Marketo doesn’t ask for information like ‘Company name’ or ‘Job role’ and that’s the reason why it collects bulks of quality leads everyday.
  • Color of CTA button: The color aligns well with the overall design and pattern of landing page. There are multiple call-to-actions inserted on the page to deliver a stress-free and seamless experience to whosoever trying to convert into lead.
Slack
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Slack acquires another most demanding landing page of the current time. The A& organized graphical view of a workplace often collects immense applause from the visitors. Come on! Have a look at its specifies:-
  • Due to its special scroll down feature, Slack’s landing pages bring the convenience of reading entire information within a page, without the need of jumping over the next page.
  • The lead pick-up form appears instantly without any issue that might feel bothersome to the people. All they need is to scroll down and identify the form.
  • Visitors are in love with the CTA buttons given on this landing page since it’s small, focuses, and contains the word ‘free’.
  • One of the best parts of this renowned landing page is the setup of a single lead capture form. It makes the process quick, easy, and hassle-free.
  • Here, the images are colorful, bright, and adequate to the descriptions.
  • Addition of social proof to give solid evidence to the visitors for signing up.

What deserve to be A/B tested:




  • This landing page has got various exit links, mainly Slack logo, sign-in option, customer stories, and so on that assist visitors in leaving the site without turning into business leads.
  • Visitors don’t need to comply with the company’s privacy policies while they provide email addresses to Slack.

Oracle

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Oracle stands out because of its professional-looking landing page. There are approx two paragraphs and a translucent image that make it enticing for everyone. Let’s have a quick peek of further features it has:-
  1. Visitors at first see the Demand Gen Report that claims to be “recent,” but the same was established before 2016, and then copyrighted in 2017.
  2. People get the ease to view a playback of what they are going to see after downloading the blank paper provided on the landing page.
  3. The fabulous selection of color for the form immediately grabs the visitors’ attention and encourages them to proceed further.
Elements that deserve split testing: 

  • As exit links, the logo as well as navigation option form a shortcut that allows visitors to come out in no time without any formalities.
  • Another exit link in the footer is a means to give more walk out options to visitors.


Can your landing page beat them?

This article has the 3 best landing pages example with a proper explanation of what is vital to gain better engagement. When you put everything in place, you will no longer run back in this race.  Therefore, start working on your landing pages as soon as possible.