A Glimpse Of Inspiring Landing Pages Examples From Top Companies

While trying to improvise something, it’s always a fair deal snooping the doing of experts in the respective industry. And, when digital marketing is considered, one must first check out the landing page of websites that rule the roost.

Eye-catchy, responsive, and action-oriented landing pages always contribute to sales development and are crucial for the visitors traveling through the various stages of journey till they transform into a loyal buyer.

Since landing pages are an integral part of any marketing strategy, you will find below some perfect landing pages examples that will turn your eyes pinkish. So, let's dive in and get started.

Marketo 

Marketo has the most-attractive and unique landing page that has everything a visitor could demand. Here are those features:-

1. The landing page contains an appealing headline that illustrates visitors about the company.
2. The page is a perfect blend of images and texts that provide visitors the ease of downloading reports whenever required.
3. Now, come is bullet points, which let the prospectus easily scan the landing page as well as reports.
4. Last, but not least, social proof. For an ideal landing page, it’s a must to have a place for customer testimonials and achievements in the media world. Marketo understands this concept and combines ravishing social proof to its landing page.

Elements that qualifies for split testing:

• Exit option- The logo of marketo and a valid link over the footer help people to get out of the website without the need of download.
• Form Fields: The less form fields will be there, the more visitors will feel interested in filling it out. Marketo doesn’t ask for information like ‘Company name’ or ‘Job role’ and that’s the reason why it collects bulks of quality leads everyday.
• Color of CTA button: The color aligns well with the overall design and pattern of landing page. There are multiple call-to-actions inserted on the page to deliver a stress-free and seamless experience to whosoever trying to convert into lead.

Slack

Slack acquires another most demanding landing page of the current time. The A& organized graphical view of a workplace often collects immense applause from the visitors. Come on! Have a look at its specifies:-

• Due to its special scroll down feature, Slack’s landing pages bring the convenience of reading entire information within a page, without the need of jumping over the next page.
• The lead pick-up form appears instantly without any issue that might feel bothersome to the people. All they need is to scroll down and identify the form.
• Visitors are in love with the CTA buttons given on this landing page since it’s small, focuses, and contains the word ‘free’.
• One of the best parts of this renowned landing page is the setup of a single lead capture form. It makes the process quick, easy, and hassle-free.
• Here, the images are colorful, bright, and adequate to the descriptions.
• Addition of social proof to give solid evidence to the visitors for signing up.

What deserve to be A/B tested:

• This landing page has got various exit links, mainly Slack logo, sign-in option, customer stories, and so on that assist visitors in leaving the site without turning into business leads.
• Visitors don’t need to comply with the company’s privacy policies while they provide email addresses to Slack.

Oracle

Oracle stands out because of its professional-looking landing page. There are approx two paragraphs and a translucent image that make it enticing for everyone. Let’s have a quick peek of further features it has:-

1. Visitors at first see the Demand Gen Report that claims to be “recent,” but the same was established before 2016, and then copyrighted in 2017.
2. People get the ease to view a playback of what they are going to see after downloading the blank paper provided on the landing page.
3. The fabulous selection of color for the form immediately grabs the visitors’ attention and encourages them to proceed further.

Elements that deserve split testing: 

• As exit links, the logo as well as navigation option form a shortcut that allows visitors to come out in no time without any formalities.
• Another exit link in the footer is a means to give more walk out options to visitors.

Can your landing page beat them?

This article has the 3 best landing pages example with a proper explanation of what is vital to gain better engagement. When you put everything in place, you will no longer run back in this race.  Therefore, start working on your landing pages as soon as possible.

Top 03 Reasons Why You Should Spy On Your Competitors Ads 2020 Update

Top 03 Reasons Why You Should Spy On Your Competitors Ads 2020 Update:

Without keeping an eye on your competition's strategy, you can't plan your strategy. And so what this article is all about. Here, we are going to discuss some of the important reasons why should spy on your competition. So, without wasting a minute, let us get into the article!

Facebook Ads Spy Tool: How To Uncover Your Competitor’s Strategy In 2020?

Over the years, Facebook has become a significant part of the social media marketer’s strategy. Everyone who has their business on Facebook, wish to make the most of the platform, but doing so is no longer an easy task. With the help of comprehensive competitor research, you can get a clear idea of what your competitors are doing on Facebook, or what’s the reason behind their overwhelming popularity.

Most of the marketers comprehend competitive research and they study every minute details, from keywords to the campaign. Sadly, a substantial portion of marketers (even skilled) don’t figure out how to get started with Facebook ads. Those who are acutely aware of the Facebook advertising module know that quick, effortless research can’t result in designing great ads that convert. In today’s post, we will discuss some of the incredible ways to reveal your competitor’s ads. 

Determine The Trends And Pattern Of Ads

         

When it comes to creating outstanding ads, you can’t rely on a single ad that is leading at that time. You should leverage awesomeness by looking at different ads, their patterns, as well as designing trends. Successful marketers undergo the lengthy process of split-testing in order to ensure the working of ads. So, make sure to pick an ad copy that has proved fruitful for your competitors. Now, extract ideas from it to design excellent ad copies for your business. In addition to the ads, you ought to find out the answers to questions like:-

1. In what ways your competitor’s ads differ from yours?
2. Do they use a lot of stories to convince the audience emotionally?
3. Which features do they emphasize?
4. What format of ads they prioritize, whether carousel or single image ads.

Make Use Of Facebook Ads Library

Ads Library            

You might not be aware of this feature since Facebook recently rolled it out, and that’s a great one. It allows filtering ads by name, organization, or keywords without any trouble.

Facebook’s ad library was brought to bring transparency among the users by allowing them to see ongoing campaigns, reading out essential details about the brands, even the date when the page was published. Ad library has replaced the “Info and Ads section’ which used to appear under each particular business page. The library displays all the active ads of a page, even if you are not under their targeted audience’s list.
Use Tools Like PowerAdSpy

Facebook Ads Spy Tools

The current market is flooded with compelling Facebook ads spy tools. Tools like PowerAdSpy function to turn up the volume of your brand’s Facebook reach.

PowerAdSpy is a Facebook-centralized tool that lets you view existing and past campaigns, landing pages of any advertisers on Facebook. Using this tool, you can reveal all your competitor’s Facebook advertising campaign in three quick steps, such as:-

1. Study competitor’s ads.
2. See results.
3. Recreate their strategies to craft yours.

Being an ideal marketer, you should keep an eye on what your competitors are doing along with managing your campaigns. And, spy tools make it possible for you. 

Also, Check Out Your Competitor’s Google Ads

         

Apart from Facebook ads, you should also check out your competitor’s Google ads. Google ads are not all about search ads, studying your competitor’s ads will thoroughly tell you about what key features they pay more attention or what’s their approach of organizing elements. 

All these clues will help you throughout setting up a successful Facebook ad campaign. Moreover, you can collect insights to implement further on Facebook.

Conclusion

You might be skilled in Facebook advertising, but developing and testing your strategy is a sound decision. Tracking your competitors doesn’t mean copying their strategies, you should always work with a motive to perform better than them. However, it's fine to recreate some of their strategies that seem inspiring.

Learn More About Facebook Marketing Tools From This Video:-

05 Facebook Ad Hacks To Boost Your ROI

There is a difference between simply running a Facebook ad campaign, and properly running it, and this difference can make or break a business. People complain to me all the time that their ad campaign strategy is not working even after investing in ad tools.

Facebook Ad Hacks

The problem is people are not implementing the proper techniques that can give them the desired ROI(Return On Interest). Here I will be telling you seven hacks that will boost your ROI.

Let’s dive right into it.

• Target The Right Audience

It is the most crucial element in marketing, sometimes marketers themselves forget it, and think just by optimizing Facebook ads they will get the desired result, but they are wrong.

A strategy is very important in marketing, and before developing a strategy, you have to know the field on which you will be deploying your strategy. Therefore, knowing your audience is very important, and targeting the interested ones will generate more ROI, and save your time.

• Facebook Messenger

Yes, now you can also display your ads in Facebook Messenger too. It is very simple to configure if you are already running Facebook ads, and it is fairly cheap too. With the help of it, you can easily target users as ads on this app are shown on the home screen. And if the user clicks on your ad, you can directly talk with them and provide additional information about your product/business.

Another advantage of using this app is that you can use bots to gather information about users like an email address. And with this information, you can target the audience directly on other platforms too.

• Catchy Ad Headline

According to a study, 70% of people share an ad based on its headline. And it is the first thing a user sees, so making it catchy is very important. Doing so will also improve your click-through rate and the cost-per-click of Facebook ads.

You can use these points to make a catchy headline -

• Be very clear and precise in your headline.
• Emphasize the benefits of your products/services.
• Use verbs like ‘try’ or ‘get’.

• Do not Turn Off An Entire Ad Set

Do not turn off an entire ad set if one ad is not working. If you turn it off, it'll cause the loss of precious traffic and revenue that you have gained. When you shut down an ad set, you kill three ads approximately, and these ads might not work now, but they did in the past. So instead of killing these ads, reuse these old ads by changing their content, and relaunching them into the market. And also keep checking your breakdown data to keep track of what's working, and what's not.

• Social Proof Your Business

Nobody trusts a stranger, I don’t, and I am sure you also don’t. So, if a company is trying to sell you a product online without a social presence, you’ll feel the same way. Thus, having a social presence of your business/service is very important. 

The other reason is that we try to relate to others when we want to find out if this business/product is good or not. And what better place to find people than social media platforms. The sheer amount of users here will get you the like and comments that you desire.

You can also watch: Facebook Marketing For Business - Tips To Create Best Facebook Ads

Conclusion

There you have it five Facebook ad hacks that you can apply to both your existing and new ad campaign and increase your ROI to a great extent. Irrespective of the type of business you run, Facebook ads are the best to increase user engagement. 

Know what audience you want to target and create an ad with a catchy headline. Don’t forget the messenger app; you can use this app to gain more consumers. Also, create your own unique ideas and create your own social media presence.

Social Media Strategy: Why Social Media Is Vital To Businesses

With time, social media quickly becomes one of the most important aspects of online marketing. In simple words, every business aims to get audience exposure, and there is no other better option than leveraging the benefits of social media platforms.

Being in a business, if you are not yet using social media for promotion, then you might be missing out on a great opportunity. No matter if you have a local small business or a high-revenue earning company, social media is profitable for everyone. Social networking is a great way to be in touch with customers across the world, generate brand awareness among them, and grow your business. For those who are still unaware of the perks of marketing on social media, we have brought this comprehensive guide.

BENEFITS:-

Increased Brand Awareness

Social media is an ideal platform that encourages stress-free execution of digital marketing functions. With correct strategies, you can enjoy the benefits that come with brand awareness. All you need to do is, take out time to draft effective advertising strategies. First of all, you should have a registered website where you will create web pages for generating brand recognition.

Worth For Your Money

Save Money

As compared to other alternatives of effective marketing, social media marketing requires less investment. Creating an account on social media is free on all the top sites, including Facebook, Instagram, LinkedIn, as well as Twitter. Though there are also options to use paid advertising, you will need the support of paid advertising further after setting up a successful campaign through free ads.

Better Customer Engagement.

Get Engagement

Communication is the key to better customer conversion. The more you interact with your audience, chances will be more, that they become your loyal customer soon. With the introduction of direct messaging features on every platform, it becomes easy for businesses to interact directly with their potential customers, clear their doubts, and push them towards the group of your customers.

Build Loyalty Among Your Customers.

People find it easy to know about your brand through the website. With a single search, they can navigate among your site, check details, read testimonials, and thus decides whether to buy your products. It’s the ultimate goal of every business to win their customers by building trust among them.

Without interaction, it’s not possible to develop trust. Most of your customers remain at social media. And this is the reason why you are supposed to carry on conversations through social platforms.

Drive More Traffic To The Website.

Another benefit of social media marketing is that it drives a lot of traffic to your website. Sharing content is a means to get the user’s clicks on social media. Make sure to post any content after evaluating it twice. There are billions of marketers who make efforts to win the game of social media strategy, and a single mirror mistake will throw you miles back in the race of competent marketers.

Uplift your SEO ranking.

Improved SEO Ranking

Having a website is not only sufficient, but you should also take care of its ranking in the search engine results. As a fact, no one cares about the website that appears typically on the third or fourth pages of search results. They will hardly go to the second page, and then exit. Social media offers both the on-page and off-page SEO optimization that intents to improve your website SEO ranking.

Have a look at the Top social media sites for marketing.

Social Media Strategy

Facebook: Facebook is one of the massively populated platforms, and also the first choice of markets when it comes to effective advertisement. It offers both free and paid advertising that you can choose as per the preference.

Instagram: Having broken up the image of a photo-sharing app, Instagram becomes a famous marketing hub in less time. From small business to an established brand, everyone now gives Instagram a go before jumping into another option.

LinkedIn: LinkedIn is a world where business professionals and industry experts reside. Right from promoting a business to buying a business, all you can do with LinkedIn. And, there are no chances of scams as LinkedIn users are worth to trust.

Conclusion.

So, these were some evidence that proves the advantages of social media for businesses. If you also fall in the category of business who want to shine in the marketing world, try once social media marketing.

Facebook Ad Costs: Six Easy Ways To Lower Your Facebook Advertising Cost. Facebook Ad Costs: Six Ways To Lower Advertising Cost

In the current scenario, every business prioritizes Facebook when it comes to generating more leads, bringing new customers, and uplifting their profit margin. And, most of them raise a question - “What is the best way to promote a business on Facebook?”. Before you dive into Facebook ads, take time to learn aspects of Facebook Ad Costs and the ways to reduce it.

How many times do you think of ways that can potentially lower your social media advertising budget? Most of the recommendation comes like- If you are trying to set a successful campaign on Facebook, then you have to forget about the cost of advertising. And, ready to pay with open palms.

The fact above all the suggestions and statistics is that businesses can optimize their Facebook advertising campaign with better efforts and systematic forecasting plans. As a result, reducing Ad cost becomes possible. In this article, we are going to discuss six ways that will reduce Facebook Ad Costs and save money for your business.

Learn your Relevance score

You might know that Facebook allots separate relevance scores to each campaign running on the platform. And, this relevance score affects CPC straightaway. So, what does this relevance score mean? It helps marketers understand how relevant their ads are to their targeted audience. On Facebook, you should give priority to ads with a high relevance score as they quickly grab your targeted audience’s attention and thus reduce CPC.

Your campaign should be highly-targeted

When your campaign is highly-targeted, you can target a more specific audience who possibly turns into leads for your business. Moreover, narrowing your audience also provides you a better idea to craft ads that suit best to your audience.

Facebook has made it easier for advertisers to target audience using targeting options like age, geographical location, gender, work designation, and so on. For instance, if you own bakery business, you would probably target those section of audience who are going to celebrate their birthday, anniversary, or another alike ceremony.

Curate content that drives more customers

Facebook Ad Costs

When it comes to content, Facebook is a giant. Advertisers across the world publish content to win over the game of Facebook advertising. Once you learn the targeted audience, take time to curate captivating content. Texts are a necessary component of the content, but you should add images and videos that are compatible with text portion, plus gives out a definite meaning. All the visuals you use must be of high-quality with complete clarity.

Switch to Retargeting option.

Audience Retargeting

Audience retargeting is one of the best methods to gain new customers and reduce advertising cost on Facebook. It’s not a big deal to separate beneficial audience from your website visitors. All you have to do is, do audience segmentation based on engagement level, and see whether they are interested in your offers or not. Not all your website visitors aim to buy your product or services. They might also come for information only and retargeting such audience is a waste of money, time, and effort.

Be creative.

Creativity is vital to successful Facebook advertising. Your ads must have the ability to stand out on such a competitive platform (Facebook). In case your ads are performing well, it’s your responsibility to monitor its frequency to make time-to-time changes.  Audience wishes to see transformations in your ads, and they start ignoring ads that remain on the web for a long time.

Jump on the bandwagon of videos.

Videos grab audience’s attraction comparatively higher than texts or images. Facebook users spend most of their time watching videos instead of reading information. With this fact in mind, most of the marketers have shifted to videos. Videos consume less time to put all the information in the form of visuals and set it to go.

Have a look at Facebook advertising cost (Derived from recent statistics)

Recent studies reveal that Facebook advertising costs lie between $0.50 to $2.00 per click. But, this cost is not stable as it changes with the demands of industry and quality of ads.

To remain updated with the changing ads costs, you should search for the informative blogs that contribute to businesses looking to build Facebook advertising strategies. Moreover, our tips will lower the ad cost and help to create audience-specific Facebook ads.

Vigorous Social Media Strategy for 2019

Social Media Strategy for 2019

In the present world scenario, around 3.5 billion active social media users. And in this case, the chance to get a more targeted audience is very high because the users of the social media platform are increasing day by day. Nowadays, people are consistently using the social media platform to stay in touch with friends, sharing photos, and various other activities. With more people adopting social media to connect with brands then, it becomes essential for your organization to be present, and meet them where they’re spending time.

Since the world of social media marketing is very overwhelming. In the initial steps, it seems impossible to obtain a hundred followers, then it resembles impracticable to stay on top of all the content you need to post, all the comments you need to respond to, and mentions you need to acknowledge.

This article, outline, a few effective social media strategy–

Guide to improve social media strategy

Research

In the business field, people usually make a verdict based on abstraction and imagination without checking them first. So, the basic task is to do research on the particular topic that you are going to use in your business. To emphasize your public recognition, you need to do research.

Why you want your business on social media?

This step is entirely related to your social media purposes. Whether you’re going to elevate your brand or you want to serve your audience ordinarily then you can have these type of social media objectives:

1. Improve your  brand recognition
2. Urge traffic to your social media page
3. Produce new leads
4. Increase income
5. Advance your brand engagement
6. Develop a fellowship nearby your marketing

What are you going to share?

After settling your goal, you have to decide the type of content and the theme of your content that you want to share. From the past few years, it was observed that the brand which has more than one central theme and also designed gracefully is bringing a great range of traffic and audience engagement in their profile.

Now let us understand it more precisely by an example: 

Suppose, your social media account is based on the clothing so you will obviously you want to targeted public to provide them up to date information with the latest fashion trends. In that state, you have to frequently share the most recent product on your social media page.

Where are you going to share?

The next step is to identify the most suitable social media platform in which you want to share your posts.

If you think, you can promote your brand more if you have a profile on every social media platform then you have a misunderstanding because being on some platform provides you a better focus and extra time to design better content.

When are you going to share?

Let’s take a step back and before deciding a time, day and date take some time to determine the characteristics of your targeted audience.

With whom are you going to share?

Once completing the previous four steps, the next thing is to analyze your audience. You have to identify whether the targeted audience is enjoying your ads or not, and if there any correction is needed from your side.

Wrapping Up

To earn an achievement in business, every businessman is utilizing social media platform for marketing. Almost half (or more) of the world’s population are using social sites like Facebook, Instagram, Twitter, etc. on a daily basis. These social media platform abet businessman to endorse their trademarks via ads. So use these strategies to make your social media account dynamic and lively.