Thursday, 25 April 2019

How Video Ads are Changing the Earlier Ways of Advertising?


Nowadays, people are well aware of the fact that marketing and advertising go hand-in-hand. Be it at today’s era or being the time people used those traditional ways to market their products. One cannot deny the truth that the advertising and the marketing are something that actually is playing role in shaping up the way that we earlier used for thinking, understanding, watching, and reacting towards any of those traditional advertisements.
Now, people have the whole different aspects of looking over the advertisements that are running over the internet. We are now having more involvement in these ads and one of the main reason behind it is that we are able to connect with the content they are serving.

How targeting your desired customers is done earlier and now?

Video Ads
When talking about the traditional era of advertising, you would have seen that the only way the marketers target their customers was by going place to place in search of their customers. But that was not really a success because they might not clear whether they will get their desired audiences or not. We can say it was a blindfolded targeting which might work.


As time changed, the mindset of the marketers also got changed, and they tried some other ways to market their products and marketing on the television, the use of banners was on fire. That helped them in getting some better response from the customers and the market growth was seen far better than the earlier ways.

But, the bang on the way that actually has captured the market is advertising the business over the internet. This has actually helped the marketers to get their business expanded and checked around the world. They have used various different aspects of internet marketing including email marketing, social media marketing, and the most effective out of all those is using video ads over these social media platforms.

This is so because, no matter how many people have grown and got busy with their lives, entertainment has always been an important aspect to get themselves relaxed from their daily hectic schedule. And when entertainment comes with some best advertisements that they need to check out actually leaves them refreshed. Especially, when you see your favourite actors advertising about the products. It is but obvious that you will have a look over the product at least once.

So, why does this connection happen?


One of the major reasons why the new advertising techniques are getting connected to their audiences is that they are now more REALISTIC. For instance, is a regular social media user. I do have a habit of scrolling my social media page and the best things that I have found while scrolling is some small videos with fresh contents.

These videos are made of mostly 5-10 minutes and in that time they are choosing some of the most realistic points that actually are making your advertisement more real and people do check about the products as well. You may see various advertisements on instant foods and it’s created in a way that it looks life-saving for most of the teens and people who are living away from their homes. This kind of ads actually helps the people living away from their homes connect with them and get more influenced for purchasing those instant foods.

But how do these video ads come onto your social media page?


It is not like any of the random ads are coming onto your social media page, the ads that you are actually seeing are the ones that comes based on your Google search results. Google helps marketers to know about the search history to the marketers such that they can showcase their brand/products in front of their target audiences. People actually see a similar type of videos and other things on their feed that they had searched for earlier.

Why video advertising does have more responsibility for other ways of advertising products over the internet?

Here we have something for our readers to help them know why video advertising plays such an important role in other ways. As videos are better and the convenient option for the advertisers to get connected with their target audiences, it also has some other aspects of why customers are more involved on watching videos over other forms of advertising.
  • Recent stats – Looking into the recent statistics, we come to know that customers are more involved in watching videos. And a huge number of population those who are indulged in some kind of B2B business are actually consuming online videos.

  • Converting Sales – Hearing from the top marketers or reading their articles, you will find that they simply increase their chances of the customers to buy their product by adding the video ads on their descriptions.
  • Sharing – Another important aspect, if your audience has watched your video and find it to be interesting, chances are there that they will be sharing your video with their family and friends. And this will be helpful for the businessmen to gain more involvement in their products.
  • Videos to Convey Information – It is amazing to know that a small video actually helps you to convey a huge amount of information in a short span of time. That simply means that people would like to watch the video instead of reading some articles on that.
  • Videos are always better – Of course, when you compare other formats. You would definitely find videos to be much more interesting and attractive than any other formats that marketers earlier used for attracting customers.

Thus, these are some of the things that have actually worked and is continuously working on changing the mindsets of people to look for video ads differently and to gain the views of the audiences who will actually help you with maximum advantages for the business growth.

Wednesday, 24 April 2019

The Ideal Guide To IGTV Videos: Why Instagram TV Is Important For Businesses?



Instagram has been touted as the most supreme social media platform of today’s era, significantly, from the time when it finally crossed the boundary of the huge fan following with 1 billion monthly active users. That’s shiz!! Instagram always make headlines in the virtual world because of it’s interesting and user-friendly features that somehow not often found on other social networking sites. This brings to us the most incredible feature got launched by Instagram on 20th June in the year 2018, the one and only “Instagram TV” which also called as IGTV. 

What is IGTV?


It is one of the most recent features got launched by Instagram. IGTV is different as well as advanced in dichotomy to a conventional video displaying applications in the number of attributes. The most remarkable trait of IGTV is that users can make videos of length more than 10 minutes. Users also don’t have to fix their phone position all the time because IGTV videos can easily get accessed in full-screen mode automatically via it’s vertical import. 

You can easily download IGTV through the app store or also give it a try via the Instagram mobile application. Users can easily share, like, and comment millions of videos across the world by making use of this spectacular video screening application. 

What Are The Benefits Of IGTV For Your Business? 




Without a doubt!! Instagram has become the most considerable hub for businesses to market their products and brands in every possible. There are tons of Insta features available like stories, IGTV, visual content, and many more. So, one could foster their business growth in no time. IGTV can leverage your business in a number of ways. Some of them are-

  • Showcase your brand in better light:


As we know visual ability has been said the most powerful in comparison to various other senses. People get persuaded faster when they see something visually in contrast to just listening and reading about something. You can display your brand in the form of video on IGTV and can grab the attention of the crowd in twinkling of an eye. 

  • Keep eyes on video analytics like never before: 


IGTV Videos 

IGTV offers some brilliant attributes through which you can easily track completely in and out reaction and behavior of people towards your videos.  For all this, you have to just click on the right-hand side three dots available on IGTV platform. By doing this, you can access all the insights about audience responses towards your video in a much better way.


  • Get one-to-one with all the aspects of your videos: 


By making use of IGTV brilliant aspects, you can also see the number of likes, views, followers, and comments coming in way of your videos easily. The best thing you get to know via Instagram TV is the arresting rate of your videos. This not only makes you aware of the time slot people spending while viewing your videos and at which time they drop-off it. But also provides the better vision to overcome all the shortcomings present in the video creation. By fixing them, you can easily make the best videos for marketing your brands and will lead to effective branding as well. 

These are some of the most imperative things you should know about IGTV. So, you can use it in the best possible way.

Monday, 22 April 2019

The Ultimate Guide: Instagram Video Ads & their Specifications


Instagram advertising has successfully made the ultimate space in overall marketing strategies. It is getting used by businesses of different brand scales and niches these days. It has become one of the best ways to gain brand exposure for your business via visuals in no time. However, all the social media platforms are on the same page when it comes to video ad format, so Instagram. Ads in the form of videos are getting far more acknowledgment in comparison to simple image-based ads. So, this article is a simple guide for the advertisers and marketers who are just stepping into the world of social media marketing. 


Why Video ads are more convincing? 


According to various statistics, it has been always found that people get convinced very faster by video ads in comparison to simple ads. One study also revealed that one-third of the people prefer to buy products those ads are created in video format. That’s hilarious!! That’s why marketers prefer to create the best quality Instagram video ads



Video ads are brilliant to captivate audience attention because they convey the business goals both audibly as well as visually. They are best in relation to demonstrating the product details to every single potential client. As per the study, it has been found that sales of brands get hiked up to 35% if their description and promotion strategy consists of a video ad. 

Also, when people find any video ad interesting then they don’t think twice before sharing it with other folks and their followers. Thus, the visibility of the ads gets increased more and more. It is really obvious that video ads create a more powerful emotional impression over the audience that somehow lacks in case of image-based ads. Moreover, video ads should get involved in your Instagram marketing strategies if you really want to increase the sales of your products.

What are the desired specifications of video ads for Instagram? 

Instagram Video Ads



As we all know that social media platforms are the most constantly mutable places of the web. Things change on them in seconds and you never know which strategy becomes insignificant and useless. That’s why staying in touch of the trivial things in regard to social media has become an imperative and logical approach. You can upload different types of ads on Instagram like landscape video ad, vertical video ad, stories video ad, square video ad, and a carousel video ad. 

Below are some of the most general specifications of video ads for Instagram. Have a look! 


  • Video file should be under 4GB in size. 
  • Video length should be under 60 seconds. 
  • Two rows of text will get displayed.
  • The highest video resolution source should be stuff without letter or pillar boxing. 
  • Don’t include too many words because if thumbnail images consist of more text then would come across late delivery.
  • Square pixels, 264 compression, stereo AAC audio compression at 128+kbps, fixed frame rate. 


These are some of the most important technical specifications you have to follow anyhow for creating the best video ads for Instagram.