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Facebook Ad Intelligence
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Designing Facebook ads might be tricky as there are tons of ads format available, making it confusing for the marketers to pick a suitable one. When it comes to competition, all we need to know is our competitor’s strategy. Regardless of industry or niche, every business makes all possible effort to keep track of every single footstep of their competitors.
But, can it actually happen? Unquestionably yes, provided everything should be well-managed and done systematically. Even a single mirror mistake can throw you mile back in the race of advertisers trying to be on the top.
In this article, we will go through each step of creating successful ads. Nobody refuses to pay when in return, they are getting a positive outcome. So in the case of Facebook advertising. Let’s see further details.
Set up an easy-to-understand CTA with single transparent action.
“A perfect Facebook ad defines a distinct action that it expects prospectus to perform.”
A Facebook campaign or Ad format classified into two types only (all over the world), via making your prospectus engaged or encouraging them to take a direct action like app installs, sale or generating leads.
To win the game of Facebook advertising, you should look for both the objectives. But the majority chooses either one of them. No doubt brand awareness is vital to your business, these objectives build-up a strategy for your business that is long-term, and result-oriented. Many campaigns have seen merging brand awareness and direct-response collectively. As a fact, this will work only when you are intellectual of marketing analytics.
Remember, when your ads have a specific, clear goal, it will get your products purchased immediately.
Switch to fine-tuned audience targeting
Blind audience targeting is just a waste of both your time and effort that means, you are not going to make anything out of it. A perfect targeting requires testing to make the process fruitful for the business. Here, you are not supposed to hope for more customers by adding interest or behavior. A miracle is not going to happen that will convince visitors to add them in your existing buyer's list.
You should be intentional while audience targeting because it will save much of your time, effort, and provide you with a refined targeting that works.
Write down an informative headline defining your business.
Always remain straightforward towards explaining your business instead of riddling and annoying characters. The research concludes that headlines work best when they are brief yet descriptive. It also depends much on the format you choose. Like, some prefer to begin telling little bit our their company whereas some directly jump over explaining their products or services.
For better performance, you should read out the stuff of popular websites where most of the time engagement seen. Check out their way of representation, writing style, and try to apply those strategies to achieve your business goals.
Use Facebook Ads Spy tools
There are numerous Facebook Ad Intelligence ( Ads spy tools) tools have been discovered in 2019 that will help you save both money and time. It is an easy and proven approach to watchdog your competitor’s strategy. You will be able to see the most engaging ad copies of your competitors, monitor their activities and follow them to grow your business.
Some of the compelling tools are:-
- Adespresso.
- PowerAdspy.
- Social Ad Scout.
- Connectexplore.
- Adplexity.
The list of Facebook spy tools goes on and on. Here, I have mentioned leading tools of this year. To decide the best one, you can go through the free trial session to evaluate their performance.
Utilize description area to remove lumps for Your CTA
Being a qualified Facebook advertiser, you should know that asking people to complete an action would bring so many queries in their mind. There is nothing to worry about as you can write a description explaining your CTA. It is also known as the final step of creating winning Facebook ads.
In case your CTA says, “Download your report”, the audience will probably raise questions to know the value of your report. Add details in brief that sum-up the whole content in a few lines.
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Conclusion
So, I hope you can now design engaging Facebook ads that pay. Reading the description given in this article, you can optimize your advertising strategies, and put it work.
